96.4% Natural

Whether it's super straight, in romantic waves, or in every trendy shade ­ we've done it all to our hair. But at what price? Dry, damaged hair!

Start your hair rescue with our Natural Moisturizing Shampoo! It's the only one with breakthrough CREAMFoam® technology, which acts like a lotion to soften and nourish your hair. Plus, it's got Philippine coco nectar, bursting with amino acids, vitamins and minerals!

What's more is that since our shampoos are sulfate-free, it's definitely good for you and for our earth too.

So, make that switch and enjoy the luster and shine you've always wanted ­ the natural way!

For beautifully moisturized hair, pair this with our 100% Natural Moisturizing Conditioner

Available in Lush Vanilla and Mandarin Fresh scents

Did you know: Enjoying that foamy lather you get from chemical shampoos? It's usually from chemical surfactants such as sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES). Sure, the lather feels nice but do you ever wonder what happens to all that foam after you rinse it off? It goes back into our rivers and oceans, where it is very toxic to the ecosystem.

In addition, SLS/SLES has been reported by the Environmental Working Group (www.ewg.org) as a moderate hazard to human health. It's been linked to skin irritation, cancer and organ toxicity.